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What are Snap Ads? Snap ads are short video clips, usually no more than two minutes in length, that let you connect with Snapters via engaging, customizable, sharable content. With various ad formats available, including targeting, ad types, and campaign goals. Snap ads can be very successful for all online marketers, regardless of their budget or marketing goals. However, the best way to make your Snap ads work for you is to understand their basic principles and apply them. Second Income Center will help you create and apply it to your online marketing strategy. Below are the four basic principles of making great Snap ads.
Know who you are competing against. The first principle of making great Snap ads is to know your competition, who you are trying to sell your ads to, and their overall demographic. The best way to get an idea of these things is to look at the top ads on both Google and Apple’s app store and popular social media networks like Twitter, Facebook, Pinterest, and StumbleUpon. You’ll get a sense of how competitors are doing, their demographic, and their preferred method of advertisement.
The second principle is to create a unique and engaging campaign experience. This will give your audience something they can’t get anywhere else. After all, if a user doesn’t feel that their experience is unique, they won’t stick around long. It would be best to work closely with your design team and creative team to create a unique advertising solution that engages your audience while also creating a strong foundation for your advertising goals. With highly personalized advertising and a wide variety of options, there are many different ways to build an effective campaign.
Be specific. The first rule of creating great mobile marketing is to be specific. In addition to being clear about how you want users to interact with your advertising, make sure you’re clear about the message you want to communicate, whether it’s through a series of short videos or one-minute video ads.
Know your audience. Everyone knows that most mobile users have cut the cord from cable providers and turn to their smartphones to stay connected, but you need to reach them when they’re most receptive. With that in mind, look for app categories that are highly likely to attract your target audience. For example, video ads tend to be heavily targeted toward younger audiences. If you’re going after a younger audience, be sure to choose app targeting options that take advantage of this.
Keep it simple. Even if you’re trying to push your business into the competitive market, you can still easily achieve amazing results with a great design and interesting content. Whether you’re opting for web view ads or swipe ads, keep things as simple as possible.
Don’t forget to target your audience with custom offers. The idea behind snap ads is to get customers into your store, so offering coupons and special deals to encourage visitors is a smart move. Whether you choose to offer discounts for purchasing more than one product or for signing up for your email newsletter, customizing your ads to your target audience ensures that you’ll get the most out of your advertising budget. With custom advertising, you’ll be able to reach your audience on an even deeper level.
There are many different types of advertising options available on the internet today. However, if you want to increase the effectiveness of your advertising efforts without investing a large sum of money, consider buying advertising on app share sites like StumbleUpon or Digg. With these types of services, you’ll not only be able to target a specific audience, but you’ll also increase the likelihood that your ads will be spotted by others who may be interested in what you have to offer on your business app.